We have just begun to use internet marketing to promote our business. It is difficult to combine all of the components to achieve desired results. There has been a lot of online content created from blogs, websites, micro-blogging and participation in social media networks. It is a huge problem, but how can you turn all this activity or lack thereof into a cohesive message that brings people to your targeted online content and transcends registrations and sales? We have been creating web content, pages on Facebook, Twitter, and blogs, without really paying attention to the direction or message. We made this conscious decision because we were not ready to join all the fun yet. So we started with increasing our online profile and then we were ready to go. Signing up for these services, such as blogs, Twitter, Facebook or Linked in, is not going to make a difference for a business. These will not have much impact on your business in the same way that leaflets printed for mails hot are left in the garage or you do not attend networking meetings.
Internet Marketing is complex. It serves three functions: building brand awareness, credibility and product or service sales through one medium. You cannot do this in an unprepared or indifferent manner. Internet Marketing can transform businesses and allow small businesses to compete with big boys. It also allows you to build new enterprises without spending a lot of money. Small businesses are privately owned. Most often, they are started by entrepreneurs who find a niche and create a product or take advantage of an opportunity. These people are often skilled and suffer from the ‘Feast and Famine syndrome’. They find refuge in micro and small businesses. We are very busy when we arean sales mode. When servicing customers, prospects stop coming up. Then we find ourselves looking for new business, which eventually happens months later.
Most business owners do not consider themselves to be salespeople and will admit that they do not enjoy this aspect of their business. However, without it, the business would not survive. Many business owners have admitted that they do not consider themselves salespeople. They say they are too honest to be considered a salesperson. Let’s now distinguish Marketing and Sales. Internet Marketing for Business – This involves using Internet Marketing techniques to increase sales in an offline business. It uses many of the same techniques and tools that traditional Internet Marketing has developed over the past 8-10 year. Many of us have heard stories about individuals who generate large monthly incomes with little overheads and never leave their home. However, Internet Marketing is entering a new phase. Offline Businesses will be able to use the Internet to help them.